In the scorching summer of July, a gathering of heroes!

Experts and elites from the circulation industry from all over the world gathered at Zhengzhou Zhongyuan International Convention and Exhibition Center (Airport Zone) to explore the development path and innovative opportunities of their own brands in the new consumer era, and jointly draw the blueprint for industry development.
At this conference, there were numerous guests present who engaged in in-depth discussions and ideological collisions around the theme of "Anchoring the Demand of the New Quality Market and Grasping the Second Growth Curve". Top industry experts, business leaders, and representatives from the entire industry chain gather together to build consensus and plan for a new path in the future.

01 Opening Speech at the Conference

Stimulate cutting-edge thinking and anchor the future high ground

On the morning of July 17th at 9:00, 2025, the Zhengzhou Private Brand Supply Chain Conference was held on time at Hall W7.
The conference kicked off in a lively atmosphere! Li Bao, Deputy Secretary General of the China Chamber of Commerce, Minister of the Exhibition Department, and President of the Purchasing Branch, delivered a speech first. He warmly welcomed the guests and pointed out that the current consumer market continues to recover, new formats and models are accelerating, and the supply chain system is constantly improving, injecting strong momentum into the development of the industry. He emphasized that in the new era of consumption, supply chain innovation requires the collaborative efforts of the entire industry to create value.

Subsequently, Liu Yuzhu, the president of the Henan fast-moving consumer goods industry association, called on the entire industry to work together to implement the four action plans of "quality based, collaborative symbiosis, digital empowerment, and green responsibility" in his speech, jointly draw a blueprint for high-quality development, make self owned brands the surging engine driving industry transformation and upgrading, and create a world business card for China's fast-moving consumer goods!

Speech by Liu Yuzhu, President of Henan fast-moving consumer goods industry association

The third guest speaker at this conference, Chen Yuepeng, Secretary General of Henan Chain Store Association, pointed out that the retail industry is currently undergoing profound changes, and self owned brands have become the core strategy for enterprises to build differentiation barriers and enhance profitability. Faced with consumers' new demands for quality, cost-effectiveness, and value recognition, private brands have ushered in a historic development opportunity.
The association has simultaneously released five empowerment measures: building a production and sales docking platform, empowering the construction of full chain capabilities, promoting the co construction of quality standards, promoting digital upgrading, strengthening policy protection, and fully assisting retail enterprises in Henan to grasp the "second growth curve".

△河南省连锁经营协会秘书长 陈岳鹏致辞

02 Conference Theme Speech

Industry experts gather, decoding growth paths

After the wonderful speech, the conference entered the theme speech section, where many industry leaders took turns to share their forward-looking views on stage. The speech closely followed the core theme of the conference and delved into how to accurately identify and effectively grasp the "second growth curve" of the development of private brands in the context of the booming demand for new quality markets.

The first speaker was Dr. Yang Dehong, Vice Chairman of the Standardization Technical Committee for the Digital Commerce Industry of the Ministry of Commerce. He systematically discussed the strategic value of "self owned brand innovation capability" for retail enterprises. He pointed out, based on specific data in the field of domestic and foreign private brands, that in the context of the consumer cognitive revolution and the rise of Generation Z, private brands have become the core growth engine of retail enterprises.

Focusing on the three directions of "private brands have become the core driving force for retail growth," "consumer centered private brand ecosystem construction," and "enhancing consumer emotional value through consumer experience," we approach issues from the perspective of consumers, emphasizing the core position of consumer experience and category management.

Standardization Technology for the Digital Commerce Industry by the Ministry of Commerce
Yang Dehong, Vice Chairman of the Committee, made a speech

The guest who followed closely on stage to speak was the former core executive of the benchmark enterprise. She deeply analyzed the four pillars of the benchmark enterprise's own product development, emphasizing that the core ideas of building a "better life" and "good service is good product" are the foundation of the enterprise. The speech emphasizes that customer trust is the underlying logic of marketing, and professional skills are the key to the success or failure of development. Only by creating profitable large products that are "self owned and continuously iterated" can consumers' aspirations for a better life be met.
Finally, with the conclusion of "the development of our own brand requires a year of variety, two years of development, and three years to see results", it is revealed that the construction of our own brand needs to adhere to a long-term approach and win market trust and long-term returns through continuous innovation.

Qi Te, the Chief Research Consultant of New Distribution, analyzed the strategic path for private brands to break through the traditional retail dilemma from the perspective of integrated production, supply, and marketing. He explained that the strategy of self owned brands is becoming the key core to breaking through the retail industry through three main lines: discounting, supermarket adjustment, and integration of production, supply, and marketing!

Speech by Qi Te, Chief Research Consultant of New Distribution

Zhang Zhongbo, the project leader of CGF Greater China, shared sustainable development practices from an international perspective through a large number of case studies. He pointed out that private brands are becoming an important engine for sustainable development.
The cases of large retailers at home and abroad such as Carrefour, Aeon, Unilever, etc. are cited to illustrate that health orientation needs to meet multiple health needs; Emphasize the importance of green transformation and sustainable development through the plastic reduction strategy launched by Orozi, Wal Mart and other groups.

CGF Greater China Project Manager Zhang Zhongbo delivered a speech

At the conference, Wu Xia, the project leader of JD Retail Supermarket, gave a speech revealing the three strategic empowerment of JD platform for its own brands: channel advantages, policy dividends, and ecological empowerment. Pointing out that JD creates a sustainable growth path for its own brand through low-cost entry, high traffic exposure, and full chain support.

△Wu Xia, the project leader of JD Retail Supermarket, made a speech

In addition, our supply chain conference event has also received strong support from international friends. During the event, a professional procurement team from Southeast Asia and South Asia was successfully attracted to the venue. With a strong willingness to cooperate and procurement needs, they added a strong international atmosphere to the conference.

The 03 conference came to a successful conclusion

Reunite together, continue to write the chapter of glory

With the wonderful speeches and in-depth exchanges of expert leaders, the 2025 Zhengzhou Private Brand Supply Chain Conference came to a successful conclusion. I would like to express my heartfelt gratitude to all the experts, leaders, and industry colleagues who have taken the time to attend! I believe that this conference not only brings cutting-edge ideological enlightenment and profound industry insights to everyone, but also consolidates the power to promote the development of our own brands.

Gather strength to plan for the future, and act diligently to achieve it. Let us look forward to meeting again next year with the inspiration, reflection, emotion, and harvest from this conference. We look forward to working hand in hand with a higher position, broader vision, and more practical path to inject new momentum into the development of China's own brands in the future!