Visitors

Attendance of more than 1,000 delegates, representing a comprehensive cross-section of the global retail industry. Participating enterprises range from primary FMCG and PL production and retailers to essential service sectors such as IT solutions, logistics, and consulting. Furthermore, the expo serves as a hub for 'Private Label' ecological partners, including specialized equipment and consumable suppliers, ensuring a holistic representation of the modern supply chain.

Participating Companies

With 500+ participating companies, the 2026 expo is a hub for the entire private label value chain. We are proud to host an extensive ecosystem of partners, ranging from innovative software and hardware providers to global logistics experts and consulting agencies. By including specialized equipment and consumable suppliers, we ensure that every facet of 'own-private label brand' development is represented under one roof.

Supporting Exhibitions and Events

The 2026 Zhengzhou International Private Label Exhibition serves as a vital supporting event, occupying a sprawling 30,000+ m2 venue. The expo is set to host a diverse array of 800+ exhibitors, ranging from global manufacturers to specialized service providers. With an anticipated turnout of 60,000+ professional visitors, it represents one of the most significant gatherings for the retail and supply chain industry in the region, ensuring maximum visibility and effectiveness for all participants.

Accurately capturing terminal demand and reshaping OEM value

The customization needs of Private Label in retail terminals (such as high cost-effectiveness and differentiated functions) are the "compass" for manufacturers to optimize production processes and enhance technical capabilities. Manufacturers need to shift their mindset from passive order taking to active participation in demand design.

Upgrading OEM to strategic cooperation, building a flexible supply chain

Private label outsourcing requires manufacturers and retailers to establish long-term collaborative mechanisms. Manufacturers need to apply modern data sharing technology to enhance production flexibility, improve turnover efficiency, and reduce market risks.

Dual wheel drive of policies and markets, seizing the opportunity for industrial upgrading

The national "domestic circulation" strategy encourages zero supply collaboration to improve efficiency, and manufacturers should actively respond to policy guidance through OEM services. At the same time, the demand for ESG (such as green packaging and low-carbon production) from self owned brands in retail terminals will also drive manufacturers to upgrade their technology and enhance their market competitiveness. I hope that through this event, the supply chain will recognize their need to: accurately understand terminal demand, build a more flexible and collaborative supply chain system, respond to market and policy trends, and promote industrial upgrading.